It is what it is.

Ken Baker knows what's up and he's calling it what it is "A PUBLICITY STUNT"  This is E! News Chief  Corresponent and he's going against the tabloid grain, something his network promotes, and is saying what needs to be said.  Rob and Kristen "getting back together" is for publicity.   Nicely played Mr. Baker. Nicely played.  

Stewart getting caught with Rupert Sanders?  No, that was the real deal.  The timing of her affair, however, could not have been more perfect for Summit to play the "break up and get back together for the film"  game though. The fact that Summit is using this to promote their movie proves so many things, one of which is that they don't care about Stewart, or Pattinson for that matter, but Stewart mostly.   When the pics of her and Sanders first showed up, Summit or her team could have stopped them, at least for a little while, but neither one of them did. And now we know why.