02 March, 2013

The Art of the Pin Up Girl

Gil Elvgren, born Gillette Elvgren, was an American painter of pin-up girls, advertising and illustration. Elvgren was one of the most important pin-up and glamour artists of the twentieth century. Wikipedia

Elvgren was a classical American illustrator. He was a master of portraying the all-American ideal feminine[citation needed], but he wasn't limited to the calendar pin-up industry. He was strongly influenced by the early "pretty girl" illustrators, such as Charles Dana Gibson, Andrew Loomis, and Howard Chandler Christy. Other influences included the Brandywine School founded by Howard Pyle.[4]
In 1937, Gil began painting calendar pin-ups for Louis F. Dow, one of America's leading publishing companies, during which time he created about 60 works. Around 1944, Gil was approached by Brown and Bigelow, a firm that still dominates the field in producing calendars and advertising specialties. He was associated with Brown and Bigelow from 1945 to 1972.[5]
Elvgren was a commercial success. Elvgren lived in various locations, and was active from the 1930s to 1970s. His clients ranged from Brown and Bigelow and Coca-Cola to General Electric and Sealy Mattress Company. In addition, during the 1940s and 1950s he illustrated stories for a host of magazines, such as The Saturday Evening Post and Good Housekeeping.[6]
















Source Gil Elvgren

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